*First, before I’m crucified, siggi’s is technically Icelandic skyr — NOT Greek yogurt, But for our purposes it’s close enough stylistically to fit in with the upper echelon of the Greek yogurt universe.
If you haven’t noticed, Greek yogurt is just a little bit popular — it grew by a mammoth 2500% across the span of 2006-20111, with sales jumping 50% during 2012 to $1.6B. It now makes up a 35% chunk of the entire yogurt category; up from 1% in 2007.2
The likes of Chobani, FAGE, siggi’s and others have transformed dairy aisles into a technicolor Greek yogurt mosaic; heck, Chobani even has a froyo-style yogurt bar in SoHo.
But popularity aside — pitted head-to-head — which Greek yogurt (*ahem,* and skyr) brand is the sveltest nutritional powerhouse? We face-off.
Chobani Vs. FAGE Vs. Siggi’s
In the 3-man Greek yogurt sandbox there’s no *bad* option; just a hierarchy from lean to abdominal incineration.
To level set, all 3 brands are extremely high quality — they’re made without artificial sweeteners, colors, or preservatives; free of added growth hormones (rBGH/rBST); kosher, gluten-free, and loaded with live, active probiotic cultures.345
Here’s how they stack up side-by-side for both plain and flavored variants (0%):
1. Plain Greek Yogurt, All Brands — plain Greek yogurt, regardless of brand, is your #1, uncontested champion. It’s got up to 28% fewer calories and roughly 2.5x LESS sugar than its flavored brethren. In the case of FAGE/Chobani, plain also packs an extra 4-5g of muscle-building protein.
2. siggi’s Flavored — a good metric to gauge the “leanness” of yogurt is by the protein-to-sugar ratio. The HIGHER the better, and if it’s over 1 you’re golden — siggi’s is 1.3, FAGE .81, and Chobani rolls in last at .74. It’s also got 10/30 fewer calories than FAGE and Chobani, respectively, and a tad more calcium.
3. FAGE Flavored — while its calorie and protein content are near-identical to siggi’s, the 5g of extra sugar (16g total) is a fat gap that firmly plants it in the #3 spot.
4. Chobani Flavored — although most of the sugar comes from fruit, SOME of it comes courtesy of evaporated cane juice. 19g is a bit much to stomach regularly; FAGE’s 16g is a more palatable bet.