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McDonalds Advertising Vs Reality

Have you ever wondered why your McDonald’s quarter-pounder never looks like it’s in the same burger-sphere as the ones in the ads?

Clearly Isabel M. of Toronto was thinking just that when she asked the Director of Marketing for McDonald’s Canada:

Why does [McDonald’s] food look different in the advertising than what is in the store?

Turns out there’s actually a food stylist to pretty up those big, bad, beefy burgers America craves so badly. Between Photoshop, a lack of steam, and prime condiment placement, the McDonalds’ marketing team can produce an ad quality, HD burger in a few short hours. While McDonald’s might go to great lengths to market it’s products and brand, you don’t have to do anything quite so convoluted. Online businesses can market their sites in a variety of effective ways, one of the most popular being SEO. Businesses can make use of this by reaching out to somewhere like this Staffordshire SEO Company.

Check out the short video below for a behind the scenes look at what really goes on during a McDonald’s burger photo shoot.



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1. Food Blog Cape Town — McDonalds Photo Shoot


Bryan DiSanto

Founder & Editor-in-Chief at Lean It UP
ELLO ELLO I'm Bryan DiSanto. I'm the Founder & Editor-in-Chief of Lean It UP, a CPT/CSN/Fitness Coach, Chef trained at Le Cordon Bleu – Paris, NYU graduate, ex-fat kid, and all-around fitness junkie.

I also contribute to Men's Health Magazine.

When I'm not working on my abs (or somebody else’s), whipping up avocado roses and avocado toast, or running a Tough Mudder, I'm probably yelling at a Carolina Panthers game somewhere.

Come be friends with me on Instagram (@BRYDISANTO) & Snapchat (BRYDISANTO).
Bryan DiSanto
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