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McDonalds Advertising Vs Reality

Have you ever wondered why your McDonald’s quarter-pounder never  looks like it’s in the same burger-sphere as the ones in the ads?

Clearly Isabel M. of Toronto was thinking just that when she asked the Director of Marketing for McDonald’s Canada:

Why does [McDonald’s] food look different in the advertising than what is in the store?

Turns out there’s actually a food stylist  to pretty up those big, bad, beefy burgers America craves so badly. Between Photoshop, a lack of steam, and prime condiment placement, the McDonalds’ marketing team can produce an ad quality, HD burger in a few short hours.

Check out the short video below for a behind the scenes look at what really goes on during a McDonald’s burger photo shoot.

 

 


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References:

1. Food Blog Cape Town — McDonalds Photo Shoot

 

Bryan DiSanto

Bryan DiSanto

Founder & Editor-in-Chief at Lean It UP
ELLO ELLO I'm Bryan DiSanto. I'm the Founder & Editor-in-Chief of Lean It UP, a CPT/CSN/Fitness Coach, Chef trained at Le Cordon Bleu – Paris, NYU graduate, ex-fat kid, and all-around fitness junkie.

I also contribute to Men's Health Magazine.

When I'm not working on my abs (or somebody else’s), whipping up avocado roses and avocado toast, or running a Tough Mudder, I'm probably yelling at a Carolina Panthers game somewhere.

Come be friends with me on Instagram (@BRYDISANTO) & Snapchat (BRYDISANTO).
Bryan DiSanto
  • whiney

    So how is this different than.all of the photoshopped pictures of bodybuilders that you use on this site. There is nothing wrong with cheating a little to make things look better thats why we shave our stomaches and tan to make our abs pop.

    •  @whiney I completely agree with you, and to be honest, I find nothing wrong with it! I didn’t use any negative language whatsoever, I just found the process of burger altercation really interesting.