Have you ever wondered why your McDonald’s quarter-pounder never looks like it’s in the same burger-sphere as the ones in the ads?
Clearly Isabel M. of Toronto was thinking just that when she asked the Director of Marketing for McDonald’s Canada:
Why does [McDonald's] food look different in the advertising than what is in the store?
Turns out there’s actually a food stylist to pretty up those big, bad, beefy burgers America craves so badly. Between Photoshop, a lack of steam, and prime condiment placement, the McDonalds’ marketing team can produce an ad quality, HD burger in a few short hours.
Check out the short video below for a behind the scenes look at what really goes on during a McDonald’s burger photo shoot.
Lean It UP is a web community that touches all ends of the fitness spectrum. We regularly publish workout plans, nutritional analysis, product reviews, supplement advice, recipes, and other related content that can help inform and educate on the most effective, practical ways to improve fitness levels, aesthetics, and overall health. We want to help YOU build your own perfect body -- hop on for the ride.