Pages Navigation Menu

McDonalds Advertising Vs Reality

Posted by on Jul 18, 2012 in Diet It UP, News | 2 comments

Print Friendly
Share on Tumblr

McDonald's Advertising Vs Reality, mcdonalds advertising vs reality, mcdonalds advertising, mcdonalds advertisement, mcdonalds marketing, fast food advertising vs reality, ad vs reality, advertising vs reality, ads vs reality, advertisement vs reality, ads versus reality,

McDonald's Advertising Vs Reality, mcdonalds advertising vs reality, mcdonalds advertising, mcdonalds advertisement, mcdonalds marketing, fast food advertising vs reality, ad vs reality, advertising vs reality, ads vs reality, advertisement vs reality, ads versus reality,

Have you ever wondered why your McDonald’s quarter-pounder never  looks like it’s in the same burger-sphere as the ones in the ads?

Clearly Isabel M. of Toronto was thinking just that when she asked the Director of Marketing for McDonald’s Canada:

Why does [McDonald's] food look different in the advertising than what is in the store?

Turns out there’s actually a food stylist  to pretty up those big, bad, beefy burgers America craves so badly. Between Photoshop, a lack of steam, and prime condiment placement, the McDonalds’ marketing team can produce an ad quality, HD burger in a few short hours.

Check out the short video below for a behind the scenes look at what really goes on during a McDonald’s burger photo shoot.

 

 


Find Lean It UP on Twitter, Facebook and Pinterist for real-time fitness/nutrition tips, advice, info and updates.

 

References:

1. Food Blog Cape Town — McDonalds Photo Shoot

 

Share on Tumblr
  • whiney

    So how is this different than.all of the photoshopped pictures of bodybuilders that you use on this site. There is nothing wrong with cheating a little to make things look better thats why we shave our stomaches and tan to make our abs pop.

    • http://leanitup.com/ Bryan @ Lean It UP

       @whiney I completely agree with you, and to be honest, I find nothing wrong with it! I didn’t use any negative language whatsoever, I just found the process of burger altercation really interesting.