[Product] Meet PUSH — The Game-Changing Fitness Tracker That Measures Strength, Speed, And Weight-Lifting
This one’s a game changer.
As someone who’s part trainer, coach, and educator; part data nerd, problem solver, and analysis junkie; and part resistance training, weight-lifting, and HIIT aficionado, the PUSH fitness tracker pushes all of my buttons in a way that nothing else has to-date.
Nike’s Fuelband, Fitbit, Jawbone’s UP, Garmin, Argus — it’s a tired, redundant sea of glorified pedometers (in essence, they track steps). And considering that a whopping 30 million wearable wireless fitness devices shipped in 2012 — up 37% from 2011 — people clearly like these things. Average the price at $100 a pop and you’ve got a $3 BILLION product class.
Despite immense market size and growth, there’s a mammoth void in the tracking realm. Strength and resistance training are notably absent; neglected like the fat kid in gym class. And ironic as that is, it couldn’t be more accurate — for anyone who passes up bloated distance cardio in favor of efficient HIIT and weight training, you’re effectively bound to the archaic combo of a Moleskine and Excel spreadsheet (or an app like Fitocracy); privy only to basic metrics like reps, sets, and poundage.
That’s about to shift.
We’re in 2013. Fitness deserves a next-generation tracker that provides color around strength. Meet PUSH — salvation for a legion of data-hungry lifters, trainers, athletes, and coaches.
PUSH — The First Fitness Tracking Device That Measures Strength
At its core, PUSH is the first fitness tracking device — better yet, system, given its sophisticated companion app — that accurately measures, tracks, and visualizes strength. PUSH leverages science and sophisticated algorithms to spit out a spectrum of advanced weight-lifting metrics, including everything from reps & sets to force, power, speed, and explosive strength.
PUSH is the girl (or guy) you wish you dated after college — elegant, sexy, massively intelligent, easy to interpret, and dying to lift with you. And its potential is enormous, so much so that NFL, NHL, NBA, NCAA, and Premier League teams are all lining up in droves to get their hands on prototypes.
We spoke with Rami Alhamad, CEO of PUSH, about how the device tracks individual movements with such pinpoint accuracy —
“We have developed custom algorithms that are exercise-dependent, this helps us isolate the individual movement and extract the correct parameters for that specific movement. We also sample at a really high rate which gives us a much more detailed understanding of the movement being performed.”
In terms of PUSH’s exercise variety, Rami explained —
“We currently track around 30 exercises. We’ve focused on barbell, dumbbell, and kettlebell exercises but are constantly looking to add more. We’re actually planning to launch our app with a large database and let our users vote on the exercises they’d like to see us tackle next”
Staple exercises like barbell squats, deadlifts, bench press, and kettlebell swings are baked in from inception, each movement with its own unique algorithm.
And very cleverly, Rami explained that tracking lower body-centric exercises (e.g. hanging leg raises, machine-based leg presses) is often as simple as strapping the band to your ankle. It might be a little funky, but PUSH is prepared to capture a flurry of data right out of the box.
PUSH — Strength In Numbers
PUSH’s tagline — Strength in Numbers — couldn’t be more appropriare. It currently tracks the following 9 metrics; the majority of which are unattainable without the help of uberexpensive equipment.
- Reps & sets
- Explosive strength
- 1 rep max (1RM)
- Volume load
Given that data is processed on-the-fly, individuals — especially coaches and trainers — can access the raw elements of strength; visualize the numbers underlying a set of barbell squats or deadlifts via PUSH’s mobile app (sample interfaces shown above); accurately gauge performance; and ultimately make an informed decision in real-time to optimize training and enhance a given workout.
In practice, if explosive strength and bar speed are trending downward in consecutive sets — lower the weight. If force and speed increase or remain the same during consecutive sets — bump up the weight, your body can handle a heavier load. Is your balance off during a specific movement? Emphasize it as a weak link in the strength chain, and work on core stability, stabilizer muscles, and proper form to ultimately catapult strength.
Imagine teams and scouts using PUSH to gauge an athlete’s strength during the NFL combine. Instead of viewing X reps of a 225 pound bench press as THE de facto proxy of an athlete’s strength, teams and scouts can dig into power, force, arm speed, and explosive strength; attributes that are insanely critical for various positions, and a better overall barometer of functional strength.
Those insights could unleash Sabermetric-like possibilities for the NFL and other sports, and that’s just a tiny subset of potential PUSH-enabled interpretations — the applications are expansive, and we’re only hitting the tip.
And if social, competitive fitness is your thing, PUSH has that too. It bakes in intuitive user profiles to house, track, and show off progress; lets users easily share achievements, badges, and records across various social networks; and facilitates group communities to foster healthy competition and challenges.
Where to Get PUSH.
If you’re a trainer, someone who’s passionate about lifting, an early adopter, or just looking for a cutting-edge Christmas gift, PUSH is a ground-breaking piece of personal fitness tech that has the potential to launch a training revolution — it’s Fitness 2.0.
PUSH is currently in development, but with 23 days to go (as of this writing) it’s already blown past its lofty $80K fundraising goal. It’s set to ship in April 2014 and currently available for pre-order — $139 and up.
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ELLO ELLO I'm Bryan DiSanto.
I'm the Founder & Editor-in-Chief of Lean It UP
, a CPT/CSN/Fitness Coach, Chef trained at Le Cordon Bleu – Paris, NYU graduate, ex-fat kid
, and all-around fitness junkie.
I also contribute to Men's Health Magazine
When I'm not working on my abs (or somebody else’s), whipping up avocado roses
and avocado toast, or running a Tough Mudder, I'm probably yelling at a Carolina Panthers game somewhere.
Come be friends with me on Snapchat (BRYDISANTO)
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