In real-world terms: they’re Michael Phelps in Beijing, circa ’08; other protein bars are the guys that didn’t even qualify…for the Olympics. Literally blown out of the water.
95% of protein bars are “healthed up” candy bars. To varying degrees, they use their high protein content as marketing to mask the overwhelming amount of saturated fat, sugar, and artificial ingredients hiding inside. Let’s play a little game.
Below are nutrition facts for bars A, B, and C, except that I’ve removed their protein content:
Bar A — 400 calories, 10 g fat, 6 g saturated fat, 29 g sugar
Bar B — 300 calories, 8 g fat, 4 g saturated fat, 25 g sugar
Bar C — 270 calories, 14 g fat, 5 g saturated fat, 28 g sugar
If you had to pick, which would you say is the healthiest? Unhealthiest? It’s a toughy.
With their protein content stripped away — 31 grams and 20 grams, respectively — the Met-Rx Big 100 Colossal Protein Bar and ProMax Protein Bar are nothing short of absolute junk. They have the same nutritional profile as a snickers, plus they’re actually loaded with A LOT more artificial sweeteners.
And if you’re skeptical, thinking “blah blah blah that’s not fair, they have protein, you’re comparing apples to cantaloupes,” fine, go ahead and eat every Snickers with a whey protein shake — together they’re nutritionally identical to the Met-Rx bar.
Would you consider that combo healthy?
Don’t fall for the marketing — protein is nice, but it’s not that nice. I always recommend whole food (chicken, fish, dairy, etc.), whey protein powder, and then bars; in order of nutrition and overall health.
Quest Bars turn that equation around with a protein bar that breaks the industry mold. They’re uber healthy and they taste pretty good, too.
Quest Protein Bars
Quest Bars are quite possibly the perfect protein bar. They’ve got 20 grams of HQ whey/milk protein isolates — the purest, most digestible form of protein powder — under 4 grams of net carbs, and a WHOPPING 17 + grams of fiber.
The fiber comes in the form of Isomalto-Oligosaccharides (IO), a plant-derived prebiotic (a non-digestible ingredient that stimulates bacterial activity in the gut) that not only reduces hunger and keeps the waist trim, but also significant increases digestive health and “stool output.”¹
You do the math.
I’m also absolutely googoo-gaga over the fact that Quest Bars are made from close to 100% all-natural ingredients, including a Stevia-sweetened line. Lo Han Guo (I confess, I had no idea what this was until I researched it) is an herb-derived sweetener much like Stevia — so it fits the au natural billing.
If you have stomach issues stick with the line of bars without erythritol. Although it’s the healthiest sugar alcohol available, it can cause some bloating and mild abdominal discomfort.
As far as protein bars go, Quest Bars are best-in-class. The combination of high quality whey protein isolates, a MASSIVE 17+ grams of fiber, healthy fats, and a short list of all-natural ingredients easily make Quest Bars the best all-around protein bars on earth.