ELLO ELLO I'm Bryan DiSanto.
I'm the Founder & Editor-in-Chief of Lean It UP
, a CPT/CSN/Fitness Coach, Chef trained at Le Cordon Bleu – Paris, NYU graduate, ex-fat kid
, and all-around fitness junkie.
I also contribute to Men's Health Magazine
When I'm not working on my abs (or somebody else’s), whipping up avocado roses
and avocado toast, or running a Tough Mudder, I'm probably yelling at a Carolina Panthers game somewhere.
Come be friends with me on Instagram (@BRYDISANTO)
& Snapchat (BRYDISANTO)
Latest posts by Bryan DiSanto (see all)
It’s no secret that the energy drink industry is a behemoth…and I’m talking about a behemoth worth nearly $42 BILLION in global annual revenue. A ton of companies are entering the extremely lucrative “energy” space and developing innovative new ways to deliver powerful jolts of energy to sleep deprived, party-hardy, excitement-seeking consumers. Recently I’ve seen these little energy strips—highly reminiscent of Listerine Pocket Pack Breath Strips—called “Sheets” pop up all over the internet, in NYC, and in Vitamin Shoppe’s/GNC’s everywhere. What stands out about Sheets has nothing at all to do with what’s in them—they’re rather unspectacular, one Sheet has a really boring blend of 100mg caffeine (about as much caffeine as 1/2 of a cup of coffee), vitamin E, and the full spectrum of B vitamins—but rather the obscenely ridiculous, crude, and quite frankly really hilarious advertising campaign that accompanies them. Pretty surprisingly, Sheets...